Schweeet Logo & Packaging Design

I was approached by Daniel, founder of Schweeet, to create a logo design and packaging for his new product. Daniel had been working on ideas for a sugar alternative for some time and came to me with the concept and a brief for a simple and clean logo design and branding solution that could be used throughout the product packaging, website and social media.

Daniel describes his journey… As I was going down the fitness and nutrition journey, I decided to give up sugar (amongst other things). I soon realised that the best way for my body to lose weight was to maintain nutritional ketosis. During this process I found that I would still occasionally crave sweet foods, including adding sugar to my coffee or food. Ideally I was looking for the taste of sugar but without the negative side effects. I found that most of the sweeteners on the market either didn’t taste like sugar or had an aftertaste. In some cases solid sweeteners have Maltdextrin or Dextrose added to them as bulking agents, which are alternative forms of sugar which still have negative effects.

I soon found that sugar and all sweeteners would raise blood sugar levels (and lower ketones) so I spent a few years researching before Schweeet was finally born. Schweeet is the only sweetener on the market that does not affect blood sugar and blood ketone levels, with zero calories and zero carbohydrates. Schweeet is ideal for diabetics and anyone looking to maintain ketosis (for medical purposes) or fitness fantatics. Schweeet tastes exactly like sugar but without any of the negative side effects or aftertaste of sweeteners. Deemed safe by the NHS your body cannot use the main ingredient, sucralose in any way, therefore it will flush this out of your system.

I soon found that Schweeet could be used to help others and I started letting friends and family try Schweeet to replace sugar with incredible results. Suddenly I realised that I could help others to avoid sugar and live healthier lives without going without the taste of sugar in their food and drinks.

For more information and sales visit:  www.schweeet.com

Website designed by Matt Halnan, www.matthalnan.co.uk