The Barista Bike Logo Design

 

The_Barista_Bike_logo

The Barista Bike started trading in 2015 and instantly received positive comments about its unique appearance but more importantly, how good the coffee tasted. Founder, Ian Redman has sourced all of the products locally, with coffee beans supplied by Winchester Coffee Roasters and a range of award winning teas are provided by Dorset Tea, including herbal options. Gluten free cakes and cookies are also available to compliment your favourite blend or brew from North Dorset based Honeybuns Bakery.

Ian approached me looking for a new logo design for his mobile coffee tricycle business. He was looking for a clean design that also reflected the traditional style of the tricycle, in a limited colour palette.

 

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The Barista Bike offers quality coffee and a selection of Dorset Teas

 

Ian describes the journey in his own words: “I was looking to start a small catering business but the cost of renting premises in a suitable location was too high for me at the time. A few years ago I attended a home barista course at Winchester Coffee Roasters and experienced the best cappuccino I had ever had.  There are lots of coffee shops and cafes in the UK but it is only on a rare occasion that you can buy a coffee that is memorable. After some research I realised that there was the opportunity to start a small mobile coffee business.

The coffee tricycle is built on a Dutch cargo trike. It is fully self-sufficient and silent in operation with an on-board water tank, gas and electricity. The Barista Bike sells “speciality coffee” which means great quality. Care is taken at each stage of the process from the coffee bean farmer to the barista who makes the cup of coffee. 

The logo that Amy designed epitomises the quality and professional image The Barista Bike aims to achieve. The logo is instantly recognisable and helps distinguish The Barista Bike from other mobile coffee traders. The logo has proved to be very flexible, with the colours reversed it looks stylish on a black background and professional on a business card.

The word barista is Italian for “bartender” and The Barista Bike can serve traditional, fruit and herbal teas, hot chocolate, milkshakes and uses dairy, soya and coconut milk.  Decaf coffee and tea are also available. Describe how you like your coffee and The Barista Bike will make it from flat white, latte, cappuccino, mocha, macchiato, an americano with an ice cube or iced coffee. The list is endless!

I went through a number of design examples I liked and disliked with Amy at the start of the design process. Amy listened, discussed what I wanted and designed a very professional looking logo that is instantly recognisable.  After one year, I am extremely happy with the design and would not change a thing. Amy has designed a logo that looks so professional, a number of people have even asked if The Barista Bike is a franchise.”

 

Mudeford Arts Festival

The Barista Bike trading at Mudeford Arts Festival

The Barista Bike is currently trading at the following markets; Christchurch (Monday), Weymouth (Thursday) and Swanage (Friday). The tricycle has appeared at the Shake and Stir Festival in Southbourne and Mudeford Arts Festival. Ian and his team have received compliments at every event for the quality of the coffee!

The Barista Bike is also available to hire. For more information check out www.thebaristabike.co.uk